Digital Marketing Transformation for Miami Blinds
Before working with our agency, Persianas Miami relied exclusively on Google Ads for its online marketing. Our team was tasked with not only optimizing their existing Google Ads campaigns, but also launching a new advertising avenue through Facebook Ads and creating content for the ads starting August 1st.
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Before our intervention
- Clicks: 411
- Conversions: 26
- Cost per Conversion: $146
- Total Cost: $3,800
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After our intervention (1st Month)
- Clicks: 687 (+67%)
- Conversions: 60 (+131%)
- Cost per Conversion: $46.21 (-68%)
- Total Cost: $2.77K (-27%)
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After our intervention (2nd Month)
- Clicks: 3.31K (+704%)
- Conversions: 133 (+412%)
- Cost per Conversion: $22.36 (-85%)
- Total Cost: $2.97K (-22%)
Result
Strategy
Our expert team created campaigns aimed at Persianas Miami's core audience. By emphasizing direct messaging and visual content in the form of video, we aimed to provide audiences with a clear channel to communicate with the brand, facilitating real-time engagement and relationship building.
High Commitment
Persianas Miami experienced a notable increase in messaging conversions throughout the campaigns.
Visual Impact
The video created offered a vivid visual representation of Persianas Miami products and Services, significantly improving the interaction and engagement rate.
Expanded Visibility
With more than 332k impressions, the campaigns successfully expanded Persianas Miami's digital visibility.
- Total Messaging Conversions: 290
- Total Impressions: $251,960
- Average Cost per Conversion: $13.10
- Total Advertising Spending: $3799.72
- Duration: 8/22/23 - 10/20/23